This guide will talk about how to add shoppable tags on Instagram and some other interesting tips. In the previous article, we have also discussed how to create a food blog on Instagram, maybe you are interested to read it.
Instagram Shopping feature has been provided by Instagram to make it easier for users when they want to shop through their platform. Instagram (IG) is a social media for sharing photos and videos. But with the growing number of Instagram users, businesses are starting to take advantage of the platform to promote their services and products.
Based on data obtained from socialmediatoday.com it is known that there are about 1 billion users who use Instagram every month. Also, approximately 200 million users visit their business account or business profile every day. With a good social media marketing strategy, this platform can also serve as a fairly strong sales medium.
When you open Instagram, you can find many online shops that already make use of this Instagram Shopping feature. If you’re also interested in enabling Instagram Shopping features in your account, check out the reviews below.
What is Instagram Shopping?
Instagram Shopping is a tool that allows businesses to tag prices and product names on product photos or stories they post on Instagram.
When the user taps the product label, the user will be directed to the product description page containing some information, namely:
- Product images
- Product description
- Product prices
- A link that can direct the user to your website to make a purchase.
With this feature, users or consumers can know the price of goods sold without having to visit the website or contact customer service to know the price of the product.
The Instagram shopping feature also allows users to directly make payments on Instagram. But until now, the feature can only be used by business users who are in the U.S. as well as a certain number of businesses. When you open Instagram, you can find many online shops that already make use of this Instagram Shopping feature. If you’re also interested in enabling Instagram Shopping features in your account, check out the reviews below.
How to Create Instagram Shopping
To create Instagram Shopping in your account, there are a few requirements that must be met first. If Instagram and Facebook have reviewed and given you access, you can turn the feature on.
Terms of Activating Instagram Shopping
To activate the Instagram Shopping feature several conditions must be met first, namely:
- The IG account used is a business account.
- Must sell physical products. Business accounts that sell services are not yet able to use this feature.
- Your Instagram must be connected to your business’s Facebook Page.
- Your business account must meet the trading policy standards provided by Instagram and Facebook. For the policy, please check here
- Connect with your product catalogue on Facebook. You can create a new catalogue or connect an existing catalogue.
If you want to create a new catalogue, you can use the catalogue manager and select “e-commerce”. Upload an image of your product in the catalogue along with explanations such as product name, price, website link and others. When your catalogue is complete, you can connect it to your IG account.
If you meet the above requirements, you’ll then need to enable Instagram Shopping features in your account.
How to Enable Instagram Shopping
Once your account has been approved to use Instagram Shopping, it’s time to enable the feature on your profile. Here are some steps you can follow:
- Go to your IG profile.
- Go to settings.
- Click “Business”.
- Click “Sign Up for Shopping”.
- Choose “Accept Term”
Instagram and Facebook will review your Instagram account first. Usually, this process takes a few days, but sometimes Instagram takes even longer. So, you have to wait until this process is complete first. When your account is verified, Instagram will notify you.
How to add shoppable tags on Instagram
Once you’ve enabled this feature on Instagram, you can now tag products or tag your online store posts and stories.
How to tag products on Instagram Shopping:
- Sign in to your business IG account.
- Log in to Instagram settings.
- Once the account is verified by IG. You will see a shopping menu. Click the shopping menu.
- Select a catalogue.
- Upload a photo and select the product tag. You can tag 5 products at once for each piece of content you post.
Once this feature is active, you can also tag old content that you’ve previously posted. Click edit on the content you want to change, and select “tag product”. By using this feature, both sellers and buyers will get ease when shopping on Instagram.
You can tag products or tag your online store posts and stories when your account is verified. That’s How to add shoppable tags on Instagram, hopefully useful!